Traits Insights Strikes Strategic Partnership with APEX, Led by World-class Athletes

Melbourne, Australia – 17/1/2024

Traits Insights, the pioneering player profiling platform, is thrilled to announce a significant investment from APEX, a collective comprising of some of the most prominent athletes in sport. The strategic partnership with APEX is set to propel Traits Insights to new heights, reinforcing its commitment to democratise best practice analytics across a broader spectrum of sports, in more countries and at more levels of competition.

Dan Pelchen, Founder of Traits Insights, expressed his excitement for the partnership with APEX: “To have Traits recognised and backed by industry leaders at APEX means a lot. Their investment is a testament to the great work of the Traits team and will take us to another level, opening up immense opportunities for the future.”

Antonio Caçorino, Founder & CEO of APEX, said of the partnership: “We are extremely excited to be backing Traits at this stage in their journey. From day one we were impressed with Dan’s understanding of the problems faced by sports organisations in relation to talent identification and development. As we got to know Dan better, it became clear that his goals align with our mission at APEX to make a positive impact on the future of sports, media, and entertainment.”

The capital from APEX comes at a key moment for Traits Insights, providing resources to support a growing customer base and expand its reach to more markets. The Traits platform’s unique ability to simplify complex performance data into meaningful insights has garnered appreciation across the industry, generating a diverse range of clients, from Clubs to National Teams and Leagues. As Traits continues to redefine how data and analytics are communicated in sports, the support from APEX further solidifies its position as a leader in the field and will enable significant opportunities for growth alongside their partners.

For those keen to learn more about the power of Traits and its intuitive analytics, please reach out to see how Traits is shaping the future of sports analytics.

About Traits Insights

Traits Insights is a profiling platform for professional sports clubs and leagues, translating thousands of data points into the language of individual organisations to reflect each player’s performance DNA. Since launching in September 2022, Traits Insights has quickly gained recognition and adoption by elite sports organisations worldwide, establishing a reputation as a game-changer in the sports analytics industry working across global football, Aussie rules and cricket.

About APEX

APEX is an investment firm focused on the sports, media & entertainment industries, backed by both a collective of some of the most prominent athletes in the world and institutional investors investing in high-growth potential ventures. Known for its elite athlete community and commitment to excellence, APEX supports initiatives that aim to redefine industry standards and drive innovation in the world of sports and beyond.

Sports Analytics Company Traits Insights Secures Funding from Artesian for Global Expansion

Melbourne, Australia – 12/4/2023

Traits Insights, a player profiling platform for professional sports clubs and leagues, has secured funding from Artesian to expand its global reach. Founded by Dan Pelchen, PhD, Traits Insights has quickly become a game-changer in the sports analytics industry. The platform uses objective event data to reflect each player's performance DNA in line with each club’s unique sporting philosophy to inform data-driven decision making.

Launched in September 2022, Traits Insights has already been adopted by elite sports organisations across Global Football, Australian Rules football and Cricket. The platform applies modern Human Resource Analytics to translate thousands of complex data points into the language and terminology of individual clubs, providing invaluable insights that the entire organisation can understand.

"We're excited to receive this investment from Artesian, which will help us expand our reach and impact," said Pelchen. "Traits is already demonstrating its value to some of the world's top sports organisations, and we look forward to continuing to provide and develop the best tools for data analytics toward player and team profiling." With the new funding, Traits Insights has already expanded its team to support a growing customer base. Traits Insights has quickly established a reputation for its sophisticated data analysis and user-friendly interface. The funding will help the company further develop the core Traits product and deliver an even better service to its customers.

About Traits Insights

Traits Insights is a player profiling platform for professional sports clubs and leagues. Traits translates thousands of data points into the language and terminology of individual clubs, reflecting each player's performance DNA in line with their intrinsic values. Launched in September 2022, Traits Insights has been adopted by elite sports organisations around the world and has set a new standard for how complex data and analytics is communicated in sport.

About Artesian

Artesian is a leading venture capital firm that invests in high-growth potential technology companies. With an unparalleled network of over 625 existing portfolio companies and more than 1,500 founder alumni, combined with sector specialisation and deep domain experience, Artesian supports Startups and scaleups across various sectors. Its strong network and specialised investment strategies have made it a trusted partner to support early-stage scalable and sustainable companies in the Asia Pacific region.